Liquidation or List Building?
November 23rd, 2009 | by admin |The life blood of all experienced marketers is the list. NO list and your business is in liquidation. Wd gather our contact lists in many different ways. Most common currently is having the user fill in a registration form in exchange for a free gift. The registration form generally consists of a name and an e-mail address. Once the form is completed and registered into the autoresponder the free gift is provided. With the understanding that whom ever collected the name and email address can follow up with you via other e-mails with other pieces of information which will generally at some point in time include another offer.
Other variations included having the recipient forward the offer to 4 to 5 friends or family to qualify for the free gift. Other times it was an extremely low priced offering. Viral in nature a single e-mail can explode exponentially as every level of recipient continued to forward the offer to even more and more people.
Viral Video
Social marketing has evolved with the advent of Web 2.0 and the blogs, YouTube, Twitter, Facebook and the numerous other social sites on today’s internet. With the biggest contributor to the social scene being the video. Now you can have that one to one conversation with many at the very same time.
Now prospects do not have to read a novel of a sales letter in order for you to convince them that you have the solution to their problem. With a glance into your prospects eye you create the sincere and knowledgeable person from whom they think they know. Result more and more buy from you.
The huge advantage viral video is offering over what was a print only media make it an absolute necessity for any online marketer.
Stress Free Video Production and Distribution
Interestingly, a new video software system to build a contact list and potential customer list virally has been introduced. CEO of Kiosk, Joel Therien,.ws, is launching Easy Video Producer, a video building software with the capabilities of generating mountains of contacts virally and effectively. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially at your disposal is a no cost exceptionally simple to use video production software which posts your produced video and lead capture form on designated websites or blogs. In addition a cms is included with each free offer.
The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.
As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. Offered a not cost and easy to use methodology of giving away a viral software capable of capturing vast sums of contact with whom you can continue.
Solutions to the Issues
Easy Video Producer software system appears to offer a simple and easy, no cost solution for both the experienced and inexperienced non-technical marketer to make effective use of videos for their viral list building and business needs.
Providing a number of ready made templates from which to not only gather the names and email addresses but allow the prospect in a novel non threatening manner share and use the video and free giveaways. Thereby getting it out to the people who are potential buyers.
The manner in which Easy Video Producer software has made it so simple and easy for the lay person to utilize develops the credibility needed to instill the confidence and trust the prospect is after. Through the use of the software the prospect themselves begins to categorize exactly what solution they are looking for you to provide.
Again proving the critical necessity of list building with the power of video.
The simple truth is without a list your business is in liquidation.